About the Presseportal.de
What is Presseportal.de?
Presseportal, the web portal of the dpa subsidiary news aktuell, is one of the largest and most popular PR portals in Germany and is considered as a reliable research platform for media professionals, bloggers, influencers and interested customers. More than 12,000 companies, organizations, associations, government agencies and many other customers rely on the Presseportal and publish and archive their PR material such as press releases, PR images, videos, statements and sound bites/audio clips in their own newsroom.
The news aktuell Presseportal was first launched in 1996 and records million hits per month (IVW checked: average value – ).
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What advantages does Presseportal offer?
The Presseportal offers a number of advantages – both for media professionals in their research and for companies, organizations or government agencies that want to publish their PR content.
Advantages for media professionals and interested parties:
With the Presseportal you are always up to date. You can research and read all content in the Presseportall free of charge at any time and use it in your editorial work - this applies not only to texts, but to all published media types, provided you observe any terms of use. Focus on your specific subject areas or follow specific newsrooms of companies and institutions by setting up corresponding email subscriptions for topics and/or newsrooms. All subscriptions in the Presseportal are free of charge for you and you will receive all news directly in your mailbox - either immediately at the time of publication or collected daily at the time of your choice.
Advantages for communication professionals:
1. Reach through Presseportal
Publishing a press release in the Presseportal gives you, your topics and your PR content visibility and reach in any media format. Media professionals from editorial offices and specialist blogs, digital influencers and interested customers use Presseportal as a qualitative research source. With Presseportal.ch, a Swiss portal is also available.
2. SEO boost and social media
The Presseportal is a quick way to achieve optimal visibility. Your topics are disseminated and are available online in the long term and sustainably. Your content also receives a SEO boost, e.g. through Google AMP. More than half of the hits on the Presseportal come from Google search queries and a quarter of the hits come from social media, supported by the uncomplicated sharing function.
3. Your own newsroom on Presseportal
In your own newsroom in the Presseportal, you can offer all your press content centrally in one place. Interested parties can also subscribe directly to your newsroom and never miss any of your updates. email subscriptions alone confirm the enormous reach of content.
Your way into Presseportal
With news aktuell products, you have various options for publishing your PR material in the Presseportal. If you use our distribution network ots or book our Native Ads, we will automatically make your content available in your own newsroom. But as a user of our media database zimpel, you can also generate even more reach for your material by also choosing to publish it in your own newsroom in the press portal when you send out emails.
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We will be happy to advise you on your individual advantages and possibilities in and with our Presseportal.
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