SAS at CeBIT 2004 in Hall 4, Stand D58: Focus Business Intelligence
Heidelberg (ots)
- Business Intelligence in Practice: A Host of Software
Applications at the SAS Stand
- SAS demonstrates solutions for corporate governance/financial
intelligence, customer relationship management and IT cost
managementThe motto this year for SAS at CeBIT is "Focus Business Intelligence": The company will be presenting its current business intelligence portfolio in Hall 4, Stand D58. Aided by numerous software demonstrations, the business intelligence provider will be showing how companies can design efficient processes, introduce transparency into their financial planning, optimize customer relationships and much more. This year, SAS is shining the spotlight on three issues: financial intelligence/corporate governance, customer relationship management (CRM) and IT cost management.
Demo Stations at SAS CeBIT Stand
Using two CRM applications at its CeBIT stand, SAS shows how companies can set up efficient and lucrative customer relationships with the CRM solutions from SAS. Among other issues, they illustrate campaign management for a large retail organization. Based on real data, visitors to the stand can see how successful marketing campaigns are planned, executed and evaluated on the basis of customer segmentations. Another demonstration reveals how an online shop's log data can be used to extract customer preferences based on click behavior. The web content displayed can be adapted as necessary during the session.
For visitors to the trade fair who are interested in business intelligence solutions for financial management, SAS will be presenting a demo that clearly shows how companies can efficiently shape their financial planning and budgeting processes based on reliably analyzed financial data. SAS uses data from a recent BARC study to demonstrate the benefits of a central budgeting solution - one that reacts particularly quickly to changes in the market while fully mapping cross-departmental corporate strategies.
A practical real-life example of supplier relationship management, incorporating the data of a large industrial concern, shows visitors the workings of supplier relationship management. They can experience at close hand how companies can ensure efficient and profitable relationships to their suppliers with an SRM solution from SAS - and save money in the bargain.
Industry Focus Financial Service Providers
SAS will be presenting banking intelligence solutions specially tailored to the needs of banks: for risk management, raising customer profitability, financial and human resources management and performance management. A further highlight is a solution to fight money-laundering that supports banks in meeting legal requirements to prevent it. Using preinstalled data models and techniques, SAS solutions for banks can be implemented and used productively in no time - and they come with a rapid return on investment.
Focuses at the SAS CeBIT Stand
Financial Intelligence/Corporate Governance
SAS will debut its solutions for regulatory management at this year's CeBIT. They ensure companies can meet the raft of new legislation and regulations - such as Basle II, Sarbanes Oxley, KonTraG and International Accounting Standards.
IT Cost Management
The IT Cost Management portfolio is also in the SAS spotlight: It includes solutions that enable transaction costs in heterogeneous IT environments to be precisely identified and assigned. In this way, SAS solutions let IT service providers and corporate IT departments calculate the resources actually used and allocate them to the right customer or cost center.
Customer Relationship Management
Other SAS highlights include CRM solutions that combine analytical instruments with operative functions - for example, in campaign management. These solutions cover the entire CRM cycle, from data analysis, to campaign planning and execution, right up to success monitoring.
"We are happy that SAS is once again expanding its CeBIT involvement and that the world's top-earning business intelligence provider is presenting such important and current themes here - such as financial intelligence and regulatory management, subjects that are very much on executives' minds at present," said Eberhard Roloff, chief press officer of Deutsche Messe AG, CeBIT's organizer. "This confirms that CeBIT is the right and most important forum for IT and business issues. We wish SAS every success at CeBIT."
"We will be presenting solutions at this year's CeBIT that enable companies to deal with and react to market-induced, organizational and state-imposed conditions in a targeted manner," explained Jürgen Fritz, Director Marketing & Strategy at SAS. "For example, corporate governance: Lawmakers are demanding that companies make their balances more transparent - SAS creates the possibility to perform this extra effort while simultaneously giving companies chances to draw competitive advantages from it."
About SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40,000 sites -- including 90 percent of the Fortune 500 -- to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know(R).
ots Original Text: SAS Institute GmbH Internet: http://www.presseportal.de
Further Informationen:
SAS Institute GmbH In der Neckarhelle 162 D-69118 Heidelberg Fon +49 (0)62 21 / 415-0 Fax +49 (0)62 21 / 415-140 http://www.sas.de
Jürgen Fritz Fon +49 (0)62 21 / 415- 12 00 juergen.fritz@ger.sas.com
PR Agency
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Barbara Wankerl Fon +49 (0)89 / 99 31 91-40 sas@haffapartner.de Sebastian Pauls Fon +49 (0)89 / 99 31 91-46 sas@haffapartner.de
Original content of: SAS Institute, transmitted by news aktuell