EANS-News: Wolford is a Life Ball Partner in 2014 (with photo)
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Marketing
Bregenz (euro adhoc) - Press release
Wolford is a Life Ball Partner in 2014
International fashion label joins fight against HIV and AIDS
- Clear commitment to social responsibility
- Style Contest: Life Ball Queen 2014 - awarded by Wolford
- Dressing the débutantes in Wolford bodies
Vienna/Bregenz, May 8, 2014. The international fashion label Wolford is
supporting the fight against HIV and AIDS as official partner of the 22nd Life
Ball in Vienna on 31 May 2014. "Wolford fascinates women all over the world
with its sensual fashion, innovative ideas and sustainable quality. As a
women's brand, we stand for high expectations and practised social
responsibility. These values coincide with those of AIDS LIFE. We are
consciously involved because the organisation does important educational work
for women", says Axel Dreher, board spokesman for Wolford AG.
This year's ball features a creative highlight sponsored by Wolford: the Style
Contest on the evening of 31 May with a selection of the most extravagant looks
chosen by an international VIP jury, followed by the crowning of the Life Ball
Queen 2014. The winner can look forward to not only a free holiday, but will
also be recognised with an award: a unique sculpture donated by Wolford and
individually manufactured by the Vorarlberg-based artists NONOS.
This year, Wolford is stylishly and subtly dressing 100 débutantes in a classic
Wolford body. Furthermore, 73 exclusive gift vouchers will be awaiting the
lucky winners of the tombola.
"Wolford is a strong, international brand which perfectly matches with us. We
are pleased to have the fashion label back on board as a partner and a
sponsor", states AIDS LIFE founder and Life Ball CEO Gery Keszler. Wolford AG
supported the Life Ball back in 1996-1998.
About Wolford AG
Wolford AG headquartered in Bregenz on Lake Constance (Austria) operates 16
subsidiaries and markets its products in about 70 countries via more than 260
monobrand stores (own and partner-operated), approximately 3,000 trading
partners and online. The Austrian company, which has been publicly listed on
the Vienna Stock Exchange since 1995, generated sales of EUR 156.47 million in
the 2012/13 financial year (May 1, 2012 - April 30, 2013), and has about 1,600
employees. Since its founding in the year 1950, Wolford has evolved from a
local producer of hosiery to a global fashion brand in the segment of
affordable luxury products.
Life Ball / AIDS LIFE
Life Ball is organized by AIDS LIFE, an independent non-profit organization
established in 1992 by Gery Keszler, with the aim to raise funds for the
support of people living with HIV and AIDS. The association is dedicated to
promoting awareness and public consciousness about HIV and AIDS. Life Ball
supports organizations and projects in the most affected regions around the
world. More information: www.lifeball.org and www.facbook.com/lifeball
Pictures Downloadlink (high res)
Sujet: Jewellery Tights / Wolford Limited Edition
http://service.wolford.com/download/press/aw1415/campaign/00019.zip
Sujet: Wolford Life Ball 2014
http://service.wolford.com/download/press/Lifeball/Wolford_Lifeball_Communicatio
n_Visual.zip
Pictures: WOLFORD AG
Pictures with Announcement:
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Further inquiry note:
Wolford AG
Sabine Labonte
Tel.: +43 5574 690 1477
mailto:press@wolford.com
Web: www.wolford.com
end of announcement euro adhoc
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Pictures with Announcement:
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http://resources.euroadhoc.com/us/TAXrkzY0
;
company: Wolford Aktiengesellschaft
Wolfordstrasse 1
A-6900 Bregenz
phone: +43 (0) 5574 690-1258
FAX: +43 (0) 5574 690-1219
mail: karolina.tasek@wolford.com
WWW: www.wolford.com
sector: Textiles & Clothing
ISIN: AT0000834007
indexes: ATX Prime, ATX Global Players
stockmarkets: free trade: Frankfurt, regulated dealing: Wien, ADR: New York
language: English
Original content of: Wolford Aktiengesellschaft, transmitted by news aktuell