25.05.2022 – 11:01

LEONINE Studios

LEONINE Studios acquires Hyperbole Media

LEONINE Studios acquires Hyperbole Media

Munich, May 25th 2022 - LEONINE Holding GmbH is acquiring Berlin-based Hyperbole Medien GmbH effective June 1, 2022. Hyperbole is a renowned production company with a focus on socially relevant entertainment of high credibility and a provocative mix of politics and pop culture that resonates with the generations Y & Z. Its productions include the series GERMANIA (ZDF), which won the Grimme Award and the Golden Camera Digital Award and was also published as a book last year, as well as the highly acclaimed political entertainment format 13 FRAGEN (ZDFneo). Hyperbole also drives one of Germany's widest-reaching political journalism YouTube channels titled DIE DA OBEN (SWR/Funk).

As a result of the acquisition, Hyperbole will become part of the LEONINE Production segment and will remain as an independent company and brand within this area. The previous shareholder and Managing Director Bastian Asdonk will continue to be the company's Managing Director. At his side, Christian Meinberger, Chief Digital Officer of LEONINE Studios, will join the Hyperbole management team on June 1, 2022. Meinberger manages the creative exchange for digital format development within all production companies belonging to LEONINE Studios and realizes synergies in the production area.

With the acquisition of Hyperbole, LEONINE Studios is expanding the digital area within its production segment. Hyperbole maintains extensive customer relationships with public broadcasters such as ZDF, ZDFneo, zdf.kultur, NDR, SWR and MDR. In addition, Hyperbole's customer base also includes numerous brands such as Sony Music, Red Bull and New Balance.

Fred Kogel comments on the acquisition: "Hyperbole's development and formats have impressed us for some time now. The company is characterized by a clear profile, a feel for the zeitgeist and a successful mix of innovative and journalistically high-quality formats. Hyperbole's creative team is an excellent fit for us. Together we will complement our existing IPs with new formats and expand the cross-media reach of our content. In this way, we're broadening the growth potential for our digital production area for the long term."

Bastian Asdonk, Managing Director of Hyperbole Medien adds: "We could not have wished for a better partner for further development than LEONINE Studios. Their excellent productions stand for quality on all platforms and the overall set-up of the group is an innovative and far-sighted model. We are very much looking forward to working with outstanding creatives and a bold management."

Christian Meinberger, Chief Digital Officer of LEONINE Studios: "I am delighted that LEONINE is complementing its digital portfolio with the acquisition of Hyperbole, a progressive production company with award-winning journalistic formats and channels. The affiliation with LEONINE will open up further growth perspectives for Hyperbole - for example through access to our broad talent network. Together with Bastian Asdonk's team, I look forward to driving forward the development and continuing Hyperbole's success."

The LEONINE Production segment now includes the production brands Hyperbole, i&u TV, Madame Zheng Production, Odeon Fiction, SEO Entertainment, W&B Television and Wiedemann & Berg Film. LEONINE Studios thus covers the entire spectrum of film, TV and OTT production of scripted and non-scripted content in the premium sector in all genres and for all distribution channels.

About LEONINE Studios

LEONINE Studios is an independent German media company. The focus is on inspiring viewers with high-quality content and being a companion for creative talents.With its three business units LEONINE Production, LEONINE Distribution and LEONINE Licensing, the media company covers the entire value chain of the moving image market. LEONINE Studios produces feature films, series, TV shows, entertainment formats, infotainment formats, content for social media channels and co-produces national and international fiction formats. LEONINE Studios' production brands, which include Hyperbole, i&u TV, Madame Zheng Production, Odeon Fiction, SEO Entertainment, W&B Television and Wiedemann & Berg Film, are backed by award-winning producers and outstanding creative talent. LEONINE Studios markets in-house produced and licensed content in cinemas, digital platforms, home entertainment and TV channels. The company has a market-leading licensing library with programs in all formats and genres. The company's independence allows it to serve all market participants with high-quality content - digital streaming providers, pay TV partners as well as public and private TV stations.

Press contacts:

Henriette Gutmann

Head of Corporate Communication & Sales Marketing, LEONINE Studios

Phone +49 (0)89 999 513 – 0

Email: communication@leoninestudios.com

Alina Hülsken

Manager Public Relations, LEONINE Studios

Phone +49 (0)89 999 513 – 0

Email: communication@leoninestudios.com

LEONINE Holding GmbH • Taunusstr. 21 • 80807 München • Gesellschaft mit beschränkter Haftung • Sitz der Gesellschaft: München • Amtsgericht München HRB 246 195 • Geschäftsführer: Fred Kogel (Vorsitzender), Quirin Berg, Dr. Markus Frerker, Joachim Scheuenpflug, Max Wiedemann, Bernhard zu Castell