Press release: Media Frankfurt celebrates premiere with first 3D campaign
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Press release
Media Frankfurt celebrates premiere with first 3D campaign
Frankfurt Airport is the first airport in Germany to show DOOH advertising with a 3D effect. The traditional Scottish brand Glenfiddich gets up close and personal with passengers on the Digital Deluxe Board with an innovative whisky spot.
Frankfurt am Main, 7th December 2022. 43 square meters in size and centrally located in Terminal 1, the Digital Deluxe Board – already a highly regarded eye-catcher – is now entertaining passengers at Frankfurt Airport with a special spectacle. The first 3D spot at a German airport has gone live there: Various oversized whisky bottles that move in a rolling motion toward the audience.
With its innovative design and sophisticated technology, the optical illusion looks extremely real. This is how the traditional Scottish whisky brand stages the claim "Discover the whisky that never sits still".
"Three-dimensional advertising is more familiar today from Asia, from the big screens in Times Square in New York or Piccadilly Circus in London. We are now bringing this extremely impressive form of advertising to a German airport for the first time", says Martin Korosec, Managing Director of Media Frankfurt. "DOOH in 3D is a highly modern way for our customers to uniquely showcase their products at Germany's largest international hub."
The 3D effect is made possible by the most innovative technology on the Digital Deluxe Board, with a resolution of 3000 x 900 pixel. The Deluxe Board is centrally located at the busy feeder of Pier B in the transit area where the length of stay is up to 140 minutes. This part is mainly frequented by international passengers with above-average purchasing power. Accompanying the appearance on the Digital Deluxe Board, Glenfiddich reinforces the advertising impact with a booking of several screens in the Digital Duty Free Network. This includes placements at security and passport control, generally in front of the duty free stores and in front of the duty free stores in Transit B in the vicinity of the Digital Deluxe Board.
“William Grant & Sons is delighted for Glenfiddich to be the first brand to activate the innovative 3D display space at Frankfurt Airport, showcasing their newly released Perpetual Collection”, said Oksana Ohene-Adu, Advocacy and Digital Manager, WG&S. “3D advertising opens new dimensions in airport advertising and captures the attention of travelers.”
Video: 3D campaign by Glenfiddich at Frankfurt Airport
About Media Frankfurt
Media Frankfurt GmbH is the exclusive marketer of advertising space at Frankfurt Airport. Founded in 1971, the Fraport subsidiary has developed into Germany's market leader and number one advertising platform in the aviation sector. Through the participation of JCDecaux - marketer of over 200 airports worldwide - Media Frankfurt is the innovation hub for Digital Out of Home. More than 1,500 advertising media inside and outside the terminals reach several million mainly international passengers every year at one of the three biggest hubs in Europe. Whether analogue, digital, POS and promotion or mobile - Media Frankfurt's omnichannel portfolio enables effective brand staging and cross-media, highly networked campaign management along the customer journey. Further information is available at www.media-frankfurt.de.
About William Grant and Sons
Founder William Grant established the company in 1887 with a vision to produce the finest dram in the valley, and that remains true today as they build brands that are loved around the world. The first drop of Glenfiddich flowed through the stills on Christmas Day 1887 in Dufftown, Scotland. Today, they are a leader in the international spirits industry and have ambitious growth plans to ensure their business is sustainable in the long term.
Press contact
dot.communications GmbH Tel. + 49 89 530797-13 media-frankfurt@dot-communications.de