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MATERNA at the CeBIT trade fair 2002: Hall 12, Stand A15

Dortmund (ots)

SMS trends: Premium, Fixed Network and Multimedia
Products and solutions, known under the brand name Anny Way, will
be presented by MATERNA GmbH Information & Communications at the
CeBIT technology trade fair 2002 in Hall 12, Stand A15. Further
novelties include products from the areas Premium SMS, Mobile
Marketing, Fixed Network SMS, Wireless Application Server (MExE) and
Mobility Services. In addition, the company with the headquarters in
Dortmund will present its powerful and complete supply for Multimedia
Messaging Service (MMS) with MMS Center, MMS Client and MMS
applications.
Premium SMS for companies
Premium SMS is currently one of the most important SMS trends. In
this process, the well-known 0900 model is transferred to the data
area. Thus, companies can become content providers and generate
additional sales.
With Premium SMS, the end customer pays an additional charge,
which is added to the usual SMS price and predominantly flows to the
content provider. Premium SMS is an outstanding medium, particularly
for winning games and services.
For the first time, online contents can be also accounted for with
Premium SMS. The customer can, for instance, request the password for
an area with costs in the Internet by using SMS. With a higher price
for SMS messages, the use of the Web sites will be then paid off.
MATERNA permits the Premium SMS delivery in all German mobile
communication networks as well as in the national fixed network.
Likewise, the connection to numerous international network operators
is ensured.
Relying on the well-known Anny Way SMS services, MATERNA offers,
for the first time this year, special concepts for mobile marketing
initiatives, aimed at providing companies with an intelligent link of
traditional advertising media to the medium SMS.
MATERNA thereby develops, together with other companies,
advertising agencies and network carriers, business models and makes
available the required technical implementation. At the CeBIT
technology trade fair, the Premium SMS application will be
illustrated by examples. Possible mobile marketing campaigns will be
also shown.
SMS of the future
MMS sets its sights on the success factors of the SMS: store and
forward mode as well as easy operability. Indeed, attractive and
profitable applications can already be implemented with GPRS,
Wireless LAN and HSCSD.
MATERNA enters the MMS business marketplace with a global and
complete solution: MMS Client, MMS Center and MMS applications will
allow the network operators to have one source of supply for both
hardware and software items. All components will be presented for the
first time at the CeBIT technology trade fair in Hanover, Germany.
Owners of pocket PC can subsequently install MATERNA MMS Client
without any problem. Thus, the network operators can provide a large
number of customers with their MMS services in a very short time.
In Hanover, MATERNA will also offer the possibility to send MMS
picture postcards. These can be either selected from a preset
collection or individually put into an album. With "MMS Mobile News",
the first news service will be additionally presented. It
illustrates, for instance, the weather forecast with pictures or
shows the newly elected president with commentary and photo.
Communication in the fixed network via SMS messaging
With Anny Way, the fixed network can also be used to send SMS
messages either to another fixed network connection or to a mobile
phone. Depending upon the telephone in use, the message is delivered
as text or spoken message. An analog fixed net connection will be
sufficient to receive an SMS message. MATERNA has already developed
the technical facilities, which will help each fixed network carrier
offer this service to its customers. The MATERNA fixed network
service offers a whole range of options even for products, such as
Premium SMS. At the CeBIT trade fair, SMS value-added services, such
as news and weather, will also be presented for the first time in
connection with the fixed network service.
More options with the wireless application server
With the Anny Way wireless application server based on MExE
(Mobile Execution Environment), a universal and efficient platform is
supplied for the first time. It makes the execution of any
application, regardless to its operating system and manufacturer,
possible on mobile terminals. So far, all mobile applications had to
be each time customized for different terminals or completely
redeveloped. With the wireless application server, it is now easy to
download, save and execute applications for the first time on all
terminals without any problem.
MATERNA will present at the CeBIT its Anny Way wireless
application server, which will be soon available for purchase or
operation and proposed to network carriers and content providers.
This server can be used to configure applications and can be supplied
with updates. The visitors will be shown various mobile-only
applications, such as games or screensavers. Complex mobile-to-server
applications, such as dictionary and Stock Exchange ticker, will be
presented live and on different terminals.
Intranet from en route
With the ASP solution Anny Way Mobility Services, MATERNA is
bridging the gap between the company-owned applications and the
mobile devices. The exchange of information by using SMS and WAP
takes place at any time and everywhere within international mobile
communication networks. One example for the efficient connection of
different applications is the quick reply and editing of email
notifications and tasks, which can comfortably take place via SMS
messaging. Appointment requests and the query of a contact address
from the personal Exchange contact directory are easily submitted as
well. The Anny Way mobility services have been jointly developed by
Hewlett Packard and MATERNA.
The MATERNA Business Unit Communications can be also consulted at
the following partners:
Citrix               Hall 3, Stand B29
   Hewlett Packard      Hall 1, Stand 7i2
   SUN                  Hall 1, Stand 8A2
MATERNA GmbH Information & Communications
MATERNA is a leading software company in the field of information
and communication technology. The company employs worldwide 1.400
staff members and its turnover was estimated to 178 million EURO (349
million Marks) for the year 2000. Beside the head office in Dortmund,
the company has offices and subsidiaries located all over Germany as
well as in Denmark, France, Austria, Belgium, Netherlands, Great
Britain, Czech republic, Thailand and Hong Kong. In the Business Unit
Information, MATERNA develops complete e-business solutions for
companies and e-government solutions for contract-placing
authorities. These solutions consist of Internet applications,
customer loyalty and service tools (e-CRM) as well as of management
of the required IT systems (e-management). The Business Unit
Communications offers products and solutions from the business area
Mobile Solutions and Unified Messaging. This includes in particular
mobile value-added services on base of WAP and SMS which are
distributed under the label name Anny Way. The Anny Way Academy is
active on the market in terms of trainings and consulting services as
found in practice.
ots Original Text Service: MATERNA GmbH
For further details, please contact:
MATERNA Information & Communications
Antje Zimmer
Media Relations Director
Phone+49 231 55 99 531
Fax+49 231 55 99 67 531 
antje.zimmer@materna.de 
www.annyway.de
www.materna.de

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