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The mobile way of earning EUROs
MATERNA shows its latest trend Premium SMS

Dortmund/Hannover (ots)

For the first time this year, MATERNA will provide the network
carriers, service providers, companies and portals with one of the
most promising commercial products: With the Premium SMS, the
well-known 0900 model will be transferred to the SMS area and
micropayment will be available. Thus, companies can become content
providers and generate additional sales. In this process, they can
charge their customers for contents used, even if they are not backed
with their own accounting infrastructure.
With Premium SMS, the end customer pays an additional charge,
which is added to the usual SMS price and predominantly flows to the
content provider. Premium SMS is an outstanding medium, particularly
for winning games and services. The Premium SMS model has already
earned an excellent reputation in Norway and Spain. At present, a
rising demand for this service is being noticed in many other
european countries.
For the first time, online contents can be also accounted for with
Premium SMS. The customer can for instance request the password for
an area with costs in the Internet by using SMS. With a higher price
for SMS messages, the use of the Web sites will be then paid off.
Example: a magazine publishing house offers its scientific papers in
the Internet. If the user wants to read an article, he sends an SMS
message to an indicated abbreviated number, which is integrated into
all networks. Few seconds later, he receives an access code by SMS
and then can access the desired article.
The price levels of the Premium SMS depend on the offered service
and vary according to the network carrier between 0,20 euro and 2,50
euros.
Based on the well-known Anny Way SMS services, MATERNA offers
special concepts for mobile marketing campaigns, aimed at providing
the companies with an intelligent link of traditional advertising
media to the medium SMS.
MATERNA develops concepts and business models in cooperation with
other companies, advertising agencies and network carriers. With its
access to the GSM networks all over the world and its high technical
competence, our company ensures a smooth technical implementation. In
a joint effort with the French Wireless Messaging Operator Netsize,
MATERNA will intensify its activities in the coming months, aimed at
introducing the Premium SMS, particularly in Western Europe.
MATERNA GmbH Information & Communications
MATERNA is a leading software company in the information- and
communications technology. MATERNA employs 1,400 staff members
worldwide and achieved a turnover of about 181 million EURO in the
year 2001. Beside the head office in Dortmund, the company has got
offices and branches located all over Germany as well as in Austria,
Belgium, Czech Republic, Denmark, France, Great Britain, Hungary, the
Netherlands, Poland and Thailand. In the Business Unit Information,
MATERNA realizes e-business solutions for the electronic trade in the
Internet. The Internet strategy 'e3-Solutions' includes e-Business,
e-Customer Relationship Management and e-Management. The business
Unit Communications offers products and solutions dealing with
business areas Mobile Solutions and Unified Messaging. This includes
in particular mobile value-added services on base of WAP and SMS
distributed under the brand name Anny Way. The Anny Way Academy is
active in market training and consulting services as found in
practice.
For further details, please contact:
MATERNA Information & Communications
Antje Zimmer
Media Relations Director
Phone+49 231 55 99 531
Fax+49 231 55 99 67 531 
antje.zimmer@materna.de 
www.annyway.de
www.materna.de

Original content of: Materna Information & Communications SE, transmitted by news aktuell

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