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ots Ad hoc-Service: BRAINPOOL TV AG <DE0005188908> BRAINPOOL TV and ADORI form a strategic partnership

Köln (ots Ad hoc-Service) -

The sender is solely responsible for the contents of this
announcement.
- BRAINPOOL TV has a 10 percent participation in ADORI 
   - Joint development of innovative marketing strategies for
electronic media
BRAINPOOL TV AG is extending its Internet presence with targeted
e-commerce activities for entertainment products. As part of this,
BRAINPOOL TV has now formed a strategic partnership with ADORI AG.
Both companies will from now on work closely together in designing
e-commerce outlets. Following the BRAINPOOL TV AG revelation on
Monday of the company's cooperation with CONDOMI for the special
purpose of an on-line erotica shop, with ADORI the ideal partner has
been found for all e-commerce channels in the field of entertainment.
ADORI will develop the on-line shops for BRAINPOOL TV and act on
behalf of BRAINPOOL TV in all aspects from dispatch to after sales
services.
The BRAINPOOL websites for the well-known television programmes TV
total, Die Wochenshow or the erotic magazine programme Liebe Sünde
are among the most extensive in Germany with a total of over 12
million hits. Because BRAINPOOL TV develops and produces all its TV
programmes itself, merely granting broadcast licenses to
broadcasters, all the rights to these TV brands are the property of
BRAINPOOL TV. The Cologne media concern is therefore entitled to
market the brands itself, not only on the Internet, but also by means
of repeats on free TV, pay TV, through merchandising or live events.
The partnership between BRAINPOOL TV and ADORI for Internet
business is a long-term, strategic concept. This is why, prior to the
ADORI flotation on the stock exchange, planned for the first half of
2000, BRAINPOOL TV has invested in a 10% share in the company. The
BRAINPOOL Chief Executive Jörg Grabosch estimates the purchase price
at around DM 7 million. This share will be held by the fully-owned
BRAINPOOL TV subsidiary e-tv GmbH, which looks after all the
BRAINPOOL TV Internet activities. In addition, BRAINPOOL TV will have
a member on the ADORI AG Board of Directors.
The first joint project by BRAINPOOL TV and ADORI is the
development of an online shop for the new comedy portal
www.comedyworld.de. Special shops for the websites www.tvtotal.de and
www.wochenshow.de will follow. In addition, BRAINPOOL TV and ADORI
are planning the joint development of cutting-edge marketing
strategies, for example on Web TV or Web Radio.
BRAINPOOL TV expects to make a special impact on its online
shopping turnover through the exclusive marketing of its own
recordings before these are released to the conventional trade. Thus,
for example, fans of Stefan Raab will have the opportunity of
ordering CDs by their idol on the Web two weeks prior to general
release. With around 1.6 million recordings sold in 1999, BRAINPOOL
has impressively demonstrated the great potential of this important
merchandising sector.
BRAINPOOL TV Chief Executive Jörg Grabosch says: "ADORI is our
ideal partner for Internet marketing. Our portfolio of current cult
products is particularly well-suited to flexible marketing via the
electronic media. Through integration into the ADORI data bank, the
BRAINPOOL TV products will not only be marketed through the BRAINPOOL
TV e-commerce channels, but also in all entertainment shops operated
by ADORI. This also means that in future we will benefit from the
Internet expertise of ADORI for new e-commerce projects. Of course,
we expect our investment to yield a clear growth in the value of our
shareholdersn holdings. However, we will certainly not be quoting
shares in the ADORI AG flotation on the stock exchange planned for
the first half of the year 2000."
ADORI Chief Executive and company founder Stefan Kreidl says:
"ADORI has acquired an ideal partner for the network in BRAINPOOL TV,
who can continually come up with attractive content and up-to-date
products. The shops for the well-visited BRAINPOOL TV cult websites
will provide the perfect complement to our shop portfolio. And the
BRAINPOOL TV CDs and merchandising items form an excellent expansion
to our data bank."
The management board Cologne
End
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