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ots Ad hoc-Service: AdCapital AG <DE0005214506> AdCapital AG Expands Investment Portfolio

Berlin (ots Ad hoc-Service) -

Ad hoc-announcement edited and sent by DGAP. The sender is solely
responsible for the contents of this announcement.
AdCapital AG, listed in SMAX, has acquired a 9% share of the CMC
Capital Markets Consulting AG, Munich, and a 14% share of zooplus.com
AG, also based in Munich.
CMC is a bank-independent consulting firm for the capital market,
specialising in IPO consulting and financial market communication. By
investing in CMC, AdCapital hopes to accelerate the company's
European expansion and form the basis for a strategic partnership. In
building up a network of strategic partnerships, AdCapital is
strengthening its position as a private equity and venture capital
company with a steady deal flow outside its existing market
activities and auctions. Furthermore, such partnerships will enable
AdCapital to accompany all stages of growth with high levels of
competence and efficiency. CMC will support AdCapital mainly in the
preparation of exits on the stock market. Especially, where CMC is a
partner company of the Neuer Markt and DAI.
CMC has grown spectacularly since its foundation in 1999. The CMC
Group currently employs 42 employees, including 30 consultants at its
Munich office. In 2001, CMC plans to achieve a turnover of 15 million
Euro and significant positive results.
Zooplus was founded on 30 June, 1999, and presently employs 50.
This start-up distributes over 10,000 articles for horses, dogs,
cats, fish, birds and reptiles over the internet. About 500,000 users
visit their site every month. In August, zooplus.com AG was included
in the consulting firm Bain & Company's e25 index of the most
promising internet start-ups. Zooplus plans to achieve a turnover of
3.5 million Euro this year and start cutting a profit from 2002
onwards. With AdCapital as its new partner, the success story of
zooplus is further guaranteed: growth in Germany and cautious
internationalisation is continuing. Market research estimates that
the turnover of all internet sales for pet goods in Europe will reach
about 600 million Euros in the year 2004. This corresponds to 5% of
the total turnover in this sector.
About CMC The Munich consulting firm helps companies increase
their capital, on and off the stock market, by IPOs and related
financial market communication. The clients of CMC are primarily
young high-growth technology, internet and media companies. CMC also
has international clients, namely Trend Micro and the Knight Trading
Group, both listed on the Nasdaq. CMC is the main shareholder of
EquityStory.com, which is the first B2B internet marketplace for
investor relations, and partner of TradeCross, an innovative internet
IPO and equity trading platform.
About zooplus Zooplus is the leading consumer direct company for
pet goods in Germany. Combining community (pet chats, virtual vet),
an online shop, as well as a printed catalogue for brand-name
products (about 10,000) for all kinds of pets (dogs, cats, fish,
horses, birds, rodents and reptiles), zooplus is the prime contact
for all pet owners and animal lovers. Founded in June 1999, in
Unterföhring, the company is financed by Zouk Ventures, Burda Medien
and AdCapital. May 2000 saw the company's expansion into the European
market with the launch of the French website www.zooplus.fr.
For further information please contact:
AdCapital AG Head of Corporate Communications Christiane Schroiff
030-88 57 51-20  info@adcapital.de
End of message
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