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Top design award for AUDI AG's "museum mobile"
North Rhine-Westphalia Design Centre awards "red dot:grand prix"

Top design award for AUDI AG's "museum mobile" / North
Rhine-Westphalia Design Centre awards "red dot:grand prix"
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Ingolstadt/Essen (ots)

EMBARGOED until 26 October 2001, 7.00 p.m.
The North Rhine-Westphalia Design Centre awarded its "red
dot:grand prix" to the Audi "museum mobile" today in Essen for
outstanding communication services. Dr. Wolfgang Reiniger, Mayor of
the City of Essen, together with Prof. Dr. Peter Zec, Chairman of the
North Rhine-Westphalia Design Centre, presented the certificates to
Jacques de Ladonchamps, Head of Audi Forums, and Michael Keller from
the Munich agency KMS at a ceremony attended by around 700 guests
from the worlds of design, industry, culture and politics.
"It is a great honour for us to receive this prestigious design
award for our museum in Ingolstadt. With the "museum mobile" we have
succeeded in creating a new form of company and historical
presentation," explained de Ladonchamps. The museum is the focal
point of the Audi Forum Ingolstadt, AUDI AG's "calling card".
Audi's "museum mobile" presents more than 50 cars and 30
motorcycles and bicycles from the company's history, which dates back
over 100 years. Over 22 metres in height, this round building with
fully glazed facades stands for "change through motion". It forges a
link between the modern brand Audi and its precursors Audi, DKW,
Horch, Wanderer and NSU.
The "red dot:grand prix" is the most prestigious award presented
by the North Rhine-Westphalia Design Centre within its "red dot
award:communication design". KMS was chosen from 2,515 entrants for
its "museum mobile" concept and museum communication materials, such
as photographs and catalogues. The award carries prize money of DM
20,000.
The "red dot award:communication design" replaced the "German
Prize for Communications Design" last year. This prize was introduced
in 1993.
As well as the "grand prix", the North Rhine-Westphalia Design
Centre has awarded the "red dot:junior prize" twice, the "red
dot:best of the best" thirty times and the "red dot" 139 times. The
award-winning works will be presented as part of a special exhibition
in the rooms of the North Rhine-Westphalia Design Centre until 13
January 2002.
Audi is an international developer and manufacturer of
high-quality cars. In 2000 the company sold more than 650,000 Audi
models. The sales revenues of the Audi Group totalled DM 39 billion.
The Audi Group currently has more than 50,000 employees.
Note to editorial staff:
   - A photo of the "museum mobile" is available through "obs" (dpa).
   - Further information on and photos of the "museum mobile" can be
     called up at http://www.audi-press.com 
     Call ++49 (0)841 89 36189 for password.
   - Further information about AUDI AG at http://www.audi.de, 
     about the Audi Forum Ingolstadt and the museum mobile at 
     http://www.audi.de/foren
Communication: Corporate and Finance
Joachim Cordshagen, Tel: ++49 (0)841 89 36340
e-mail:  joachim.cordshagen@audi.de
Dr. Ute Röding, Tel: ++49 (0)841 89 36384
e-mail:  ute.roeding@audi.de

Original content of: Audi AG, transmitted by news aktuell

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