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Audi is new automobile partner of Real Madrid
Audi reinforces its strategy of associating with leaders in global sports

Madrid/Ingolstadt (ots)

Continuing its strategy of forming
partnerships with leaders in global sports, Audi signed an agreement
today with Real Madrid football club, recently crowned as Spanish
League Champions, to become the club's automobile partner for the
next three seasons.
The agreement was signed today at the Audi Forum in Madrid by
Florentino Pérez, President of Real Madrid C.F. and Dr. Martin
Winterkorn, Chairman of the Board of Management of AUDI AG.
"Audi and Real Madrid is a perfect partnership of equals.  We can
both look back at over 100 years of international success and we are
both committed to even greater success in our respective fields in
the future", said Dr. Winterkorn. "Our partnership with a club such
as Real Madrid will create a positive impact for Audi not just in
Spain, but in football-loving countries throughout the world".
As of today, Audi will, through its Spanish importer, make 30
vehicles available to the team and management of Real Madrid football
club.  The agreement signed today enables Audi to promote itself
inside the Bernabéu stadium and to publicise its new partnership
using images of the entire Real Madrid team.
"This alliance is a further example of our strategy to partner
with leading international companies", commented Florentino Pérez. 
"Audi is renowned worldwide for its sportiness and elegance, which it
makes it a natural partner for Real Madrid".
"The partnership between Audi, the leading luxury car brand in
Spain, and Real Madrid, the footballing champions of Spain, shows the
desire we have for more success for Audi in this country," explained
Jesús Gasanz.  "We are delighted to be the automotive partner for
Real Madrid and will make available to the club some of the most
desirable luxury cars on the market."
Note:
Comprehensive picture material from the Press Conference in the
Audi Forum Madrid can be found from 1130 onwards in the Audi Sport
Press Internet database at www.audi-sportpress.com, User name: (valid
till 14th July) Audi, Password: Real or at www.audi-press.com, User
name: (valid till 13th July) aupr0328, Password: Iz63ed.
ots Original Text: Audi AG
Internet: http://www.presseportal.de
Head of Communication
Stephan Grühsem, 
Tel: +49 (0)841 89 9 20 34 
e-mail:  stephan.gruehsem@audi.de
Communication Lifestyle and Sports 
Larissa Braun, 
Tel: +49 (0)841 3 60 66
e-mail:  larissa.braun@audi.de

Original content of: Audi AG, transmitted by news aktuell

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