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Audi renews its sponsorship contract with Salzburg Festival until 2007

Ingolstadt/Salzburg (ots)

AUDI AG has renewed it sponsorship
contract with the Salzburg Festival until 2007. This was announced
today by the President of the Salzburg Festival, Dr. Helga
Rabl-Stadler, and Dr. Martin Winterkorn, Chairman of the Board of
AUDI AG. Audi and its Austrian importer Porsche Austria have been the
principal sponsors of the Salzburg Festival since 1995.
"We would like to be able to offer the Salzburg Festival greater
security in planning their artistic events," says Winterkorn, "also
in view of the Mozart Year 2006, and this decision also shows our
recognition of the highly successful work of the board of directors."
Helga Rabl-Stadler emphasised the increasing importance of
sponsors and benefactors for the overall budget and therefore for the
Festival programme, especially because public grants have been
reduced in recent years: "The way Audi practises commitment and
competence in this partnership makes the company an ideal sponsor for
us. We greatly appreciate the continued support the car company is
now giving us in pursuing our goals." Contributions from sponsors,
patrons and benefactors will amount to approximately 13 percent of
the overall budget in 2003.
Audi has a tradition of promoting the arts that dates back over 20
years. The company focuses mainly on promoting music festivals.
Involving the employees in this process is especially important to
the company. For this reason, since the beginning of the partnership,
the Salzburg Festival gives a guest performance every year in
Ingolstadt, where Audi's head office is located with 30,000
employees. The guest performance of Salzburg's "Jedermann" at the
Audi Forum Ingolstadt attracted a great deal of attention last year.
Ingolstadt experienced the concert performance of Mozart's opera "The
Abduction from the Seraglio" five days after the premiere in
Salzburg.
In addition to its role of sponsor, Audi is also a successful
event organizer. Together with Bayerischer Rundfunk (the Bavarian
Broadcasting Corporation) it founded the Summer Concerts between
Danube and Altmühl which are held in the Ingolstadt region. At the
beginning in 1990 there were a total of seven concerts and 5, 000
visitors; this year the figures have increased to 27 concerts and
24,000 visitors - with ticket sales of 90 %. International stars such
as Carlos Kleiber, James Levine, Lorin Maazel, Zubin Mehta,
Anne-Sophie Mutter, Mstislav Rostropovich, the Vienna Philharmonic as
well as Oscar Peterson, Herbie Hancock and Wayne Shorter have
contributed to this success.
Note: Photos can be accessed at www.audi-press.com with the User
ID aupr0335/password wx65gk (valid until 31 August) or User ID
aupr0336/password cow265 (valid 1 - 7 September).
AUDI AG
Cultural Sponsorship
Karl-Heinz Rumpf
Tel: +49 (0) 160  90 85 85 85 
e-mail:  karl-heinz.rumpf@audi.de

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