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ots Ad hoc-Service: Dt. Entertainment AG <DE0005513907> DEAG and Sunburst agree merchandising co-operation

Berlin (ots Ad hoc-Service) -

The sender is solely responsible for the contents of this
announcement.
Deutsche Entertainment AG (DEAG), Germanys leading listed live
entertainment group has entered into a long-term co-operation
agreement in the field of merchandising with Sunburst AG and granted
in this connection an attractive licence package. The licence package
contains extensive rights from the variety, venue and tour business
segments of DEAG.
This includes trademark rights of the successful variety theatres
Wintergarten Variete Berlin, Roncallis Apollo Variete Düsseldorf und
Friedrichsbau Variety Stuttgart. Sunburst Merchandising AG will use
and market the brand names of the variety theatres in attractive
product lines.
Furthermore, the licence package also encompasses concessions for
the DEAG venues Waldbühne Berlin, Waldbühne Schwarzenberg, Velodrom
and Max- Schmeling-Halle Berlin as well as the Jahrhunderthalle
Frankfurt. Sunburst Merchandising AG will offer professional on-site
sales for the entire merchandising product range at all the events
staged in these venues.
The long-term character of the co-operation is expressed
particularly in the conclusion of an output deal which grants
Sunburst a multi-annual right of first refusal for all new
merchandising rights of DEAG. Given the strong growth, the issuing of
further valuable licences is to be expected in future, particularly
through the opening or acquisition of additional variety theatres,
venues, festivals and tours. To this end, Sunburst has acquired 51%
of the shares in the DEAG subsidiary Real Merchandising GmbH in which
the licence rights of DEAG are pooled and will assume with its own
merchandising know-how the entrepreneurial leadership. The partners
have agreed not to disclose the purchase price.
Peter Schwenkow, CEO of DEAG, commented as follows: This
co-operation allows DEAG to concentrate fully on the attractive role
of a licensor and to benefit from the profitable issuing of
merchandising rights whereas Sunburst will input its core skills into
product development and marketing.
Hero Alting, CEO of Sunburst AG, added: This co-operation with the
market leader in live entertainment will enable us to expand our
dominant position in merchandising. Sunburst is already the leading
marketing company in the field of merchandising for entertainment and
sport licences. Thanks to the output deal with DEAG we will be able
to extend the music area and this also guarantees us the variety
business segment.
Further information on DEAG under www.deag.de/ir or from Dr.
Martin Fabel, Tel. (030) 810750.
End
Internet: http://www.newsaktuell.de

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