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ots Ad hoc-Service: CinemaxX AG <DE0005085708> CinemaxX, CineStar and UFA plan Internet portal for cinema ticket sales

Hamburg (ots Ad hoc-Service) -

The sender is solely responsible for the contents of this
announcement.
Germany's three largest cinema
companies CinemaxX AG, Kieft & Kieft Filmtheater GmbH and UFA Theater
GmbH are planning to offer cinema ticket sales nationwide via a
separate Internet portal. The three groups signed an agreement on the
establishment of a jointly operated company via which online cinema
ticket sales are to be handled in future. The scheduled joint venture
will lead to the launch of Germany's first full-coverage advance
sales system for cinema tickets, via which it will eventually be
possible to buy tickets for almost 1,000 cinemas operated by the
partners.
Next year, CinemaxX, CineStar and UFA together expect to attract
over 60 million visitors. The three cinema companies thus currently
account almost 40 percent of the German cinema market, which is the
second largest in the world after the USA. In the rapidly growing
multiplex sector and in some cities and conurbations their combined
market share is already still much higher.
The participating groups expect to see a sharp rise in demand for
online advance cinema ticket sales in the short term, because the
planned Internet portal will for the first time offer all-round
convenience for advance sales - from the reservation of the ticket to
its payment. Representatives of the three companies emphasise that
the launching of this new facility adds an entirely new dimension to
customer service and will help to tap new potential cinema audiences.
It will in addition subsequently become possible to control
further sales activities via the envisaged e-business model, which
will simultaneously act as a new information and communication forum
for the product "films at the cinema". This also provides an ideal
opportunity to pave the way for joint ventures and partnerships with
technology, finance and media companies and to integrate other
suppliers into the rapidly expanding entertainment and leisure
sector.
The Internet portal in particular offers film distributors and
producers new opportunities and prospects for establishing direct
contact with the cinema-goer. In view of the increasing importance of
audiovisual media, the cinema remains the largest and most prominent
link in the utilisation chain of film productions: only a film that
is a success at the box office will bring in lucrative royalties from
showings on pay and free TV for the owner of the film rights, as well
as income from DVD, video and merchandising sales.
Queries:
Thomas Schulz, Press, Tel. +49-40-45068-181
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Original content of: CinemaxX Holdings GmbH, transmitted by news aktuell

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