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14.02.2024 - 15:50
BLOGPOST: How to interact professionally with journalists
For successful public relations, professional interaction with media professionals is the be-all and end-all. For this, communication professionals need to know how editorial offices work, how journalists work and, above all, what journalists value ...To the press release of news aktuell GmbH
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23.01.2024 - 14:35
BLOGPOST: The Power of Small: Why Brands Should Embrace Nano- and Micro-Influencers
Does size really matter? Influencers have become an integral part of communications today. However, we want to make it clear that size and follower numbers should no longer be critical factors when choosing who to work with. Read the blog post ...To the press release of news aktuell GmbH
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15.11.2023 - 14:40
BLOGPOST: Building and cultivating a successful press distribution list
Providing the right people at the right time with relevant press distribution lists is a prerequisite for successful PR and press relations. Well-structured, continuously maintained press distribution lists are thus an essential tool of the trade. ...To the press release of news aktuell GmbH
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08.11.2023 - 15:40
BLOGPOST A Guide to Communicating Successfully in a Crisis
Because your company or organisation is always potentially exposed to a crisis, you should stay aware and be appropriately prepared. Whether the onset of a crisis will cause lasting damage or a company emerges stronger from it depends largely on ...To the press release of news aktuell GmbH
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28.09.2023 - 12:40
BLOGPOST: Distributing press releases successfully
Do you have news about your company, your products or services or about an event? Have you written a press release describing it and now you would like the media and public to learn abut it? Then now it is a matter of optimally distributing it. ...To the press release of news aktuell GmbH
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27.07.2023 - 12:19
BLOGPOST: How to use native advertising in your public relations: explanation, advantages and examples
More than ever, companies are looking at where and how to reach their target groups. Here, professional communication and public relations are of particular importance. A company’s content and values should be communicated to the outside world ...To the press release of news aktuell GmbH
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10.05.2023 - 14:00
BLOGPOST Writing a press release: Basics, Objectives, Buildup and Checklist
Press releases are an important research source for media professionals. But they need to meet certain criteria if they are going to be seen and taken seriously by journalists. This article explains the most important fundamentals of this central ...To the press release of news aktuell GmbH
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17.03.2022 - 11:13
BLOGPOST: Social media boost: first steps towards an editorial plan
With the existence of LinkedIn, Instagram, TikTok & etc., those managing Social Media now not only have to use a multitude of various channels, but at the same time have to consider target groups and needs. To-do lists can quickly become long and ...To the press release of news aktuell GmbH
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15.02.2022 - 13:47
BLOGPOST: How to conduct effective interviews
Magazines, corporate blogs and even podcasts are now elements of the content marketing mix for many companies. Public relations professionals producing high-quality content for these assorted corporate channels really enjoy the opportunity to ask ...To the press release of news aktuell GmbH
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19.01.2022 - 09:44
BLOGPOST: 7 Design Trends for 2022
What trends will be shaping graphics and web design in 2022? One thing is certain: When it comes to design trends, this year is going to be even more experimental than before. Here comes our own (quite personal and by no means exhaustive) ...To the press release of news aktuell GmbH
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23.12.2021 - 11:22
BLOGPOST Hey Generation Z, what’s up with the future?
What is certain these days? Many people are probably living with this feeling at the moment. Not only since Corona have we perceived our world in a state of crisis. But how does Generation Z actually feel about it? In our monthly motivation, ...To the press release of news aktuell GmbH
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26.11.2021 - 12:35
BLOGPOST Recycling is the key: content recycling tips
Content is King – is what everyone is talking about. This is why new content is being produced like crazy. From the self-employed to global players: yet many feel it puts them under a lot of pressure. But there’s a good outlet to take the ...To the press release of news aktuell GmbH
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18.11.2021 - 10:14
Monthly motivation: Megatrend emotional connectivity
Many of us are feeling increasingly overwhelmed again these days. The world was already complex before the global pandemic – since then, we have been experiencing an increased level of chaos around us for some time. In this issue of the monthly ...To the press release of news aktuell GmbH
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18.10.2021 - 10:52
BLOGPOST Germany’s most successful YouTube channels of 2021
Which YouTube channel do sports fans watch the most? Where do most people who follow cars, technology or the news hang out? This year the most relevant German-language YouTube channels were re-evaluated by us in cooperation with Faktenkontor. While ...To the press release of news aktuell GmbH
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12.10.2021 - 12:04
BLOGPOST Locating in Germany and “Made in Germany”
How do the eyes of the world see Germany as a (business) location? Germany Trade & Invest (GTAI) is Germany’s economic development agency, seeking to promote Germany as a business location worldwide. Andreas Bilfinger, Head of Corporate ...To the press release of news aktuell GmbH
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11.10.2021 - 14:35
BLOGPOST: Monthly motivation: Planet of the unicorns
There are few mythical figures in cultural history that are as popular as the unicorn. There even exist unicorn researchers, so-called cornologists, who study the history and meaning of the unicorn. The philosopher and author Jörg Benardy is also ...To the press release of news aktuell GmbH
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14.09.2021 - 16:29
BLOGPOST: Monthly motivation: Unfuck it all!
What does it mean to have courage? Why do we sometimes need to face our fears for our courage to grow? Philosopher Jörg Bernardy argues in this issue of the "Monthly Motivation" that our current times are in desperate need of courageous people and ...To the press release of news aktuell GmbH
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18.08.2021 - 16:05
BLOGPOST: 4 basic tips for increasing your LinkedIn reach
In recent months and years, LinkedIn has grown in importance more than any other network. Anyone seeking to network professionally can hardly avoid it today. So what is important and what should be considered? We have collected four of the most ...To the press release of news aktuell GmbH
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21.07.2021 - 13:50
BLOGPOST: Data Visualisation: When the numbers speak for themselves
KPI. ROI. Visits. Impressions. CTRs. Email open rates. Production metrics. Customer journeys and insights. Interactions. Big data, small data and more data. As the world becomes more digitalised and networked, companies have access to ever greater ...To the press release of news aktuell GmbH
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29.06.2021 - 12:51
BLOGPOST: Do you speak international?
One hundred countries, one hundred languages, one hundred cultures: International communication is enormously complex with many hurdles and pitfalls to snare you. So how can public relations be successful in an international environment? What are ...To the press release of news aktuell GmbH
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25.05.2021 - 10:40
BLOGPOST: Loneliness working from home: How the pandemic has changed communication
More than a year into the COVID-19 pandemic and numerous months spent in lockdown, working from home has become the new norm for many employees. Such a significant change is going to have a psychological impact and a study conducted by BARMER and ...To the press release of news aktuell GmbH
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03.05.2021 - 15:59
Monthly Motivation: Humour as a survival advantage
Perhaps you’ve noticed it too, in yourself and in others, that we’ve all become more thin-skinned since the pandemic. That we tend to react more sensitively than usual and have become more receptive to negative news. Philosopher Jörg Bernardy ...To the press release of news aktuell GmbH
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26.04.2021 - 15:59
BLOGPOST: Media Landscape Asia: Between Tradition and Modernity
The Asian continent is home to almost 50 countries. A vast area, with a media landscape just as large and diverse. How does traditional media in the Asia-Pacific region experience the current challenges? We talked about this with Jennifer Kok , ...To the press release of news aktuell GmbH
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13.04.2021 - 10:53
Monthly Motivation: Why we believe in a better world
Equality, diversity and equitability have become synonyms for a fair society. But not everything good automatically leads to a better world where justice reigns, says Philosopher Jörg Bernardy in the latest issue of our " Monthly Motivation " Or ...To the press release of news aktuell GmbH
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17.03.2021 - 17:26
BLOGPOST: Monthly motivation: The power of confidence
What have lockdown, pandemic-related restrictions and corona-blues done to our confidence? How can we stay positive and regain our strength for the upcoming months? Philosopher Jörg Bernardy examines the power of confidence for the March issue of ...To the press release of news aktuell GmbH
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15.02.2021 - 14:39
BLOGPOST: Monthly motivation: How we deceive ourselves
For the past couple of months philosopher Jörg Bernardy has taken a closer look at contemporary and philosophical issues in our ‘ Monthly Motivation ’ blog format. Due to high demand we will continue this series in 2021. The first post in the ...To the press release of news aktuell GmbH
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21.12.2020 - 11:14
BLOGPOST: Monthly motivation: Happy serenity
For the past couple of months philosopher Jörg Bernardy has taken a closer look at contemporary and philosophical issues in our ‘ Monthly Motivation ’ blog. The final December issue explores the hopes, challenges and opportunities of the ...To the press release of news aktuell GmbH
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04.12.2020 - 14:21
BLOGPOST #RoadToTokyo: Mareike Miller about the honor to become the German Para-Team of the Decade
The German women’s wheelchair basketball national team was named the Para-Team of the Decade this past weekend. Throughout the voting process by the German Disabled Sports Federation (DBS) in November, over 10.000 people participated. Mareike ...To the press release of news aktuell GmbH
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20.11.2020 - 15:47
BLOGPOST: Monthly motivation: Finding happiness in misfortune
In our ‘Monthly Motivation’ blog, philosopher Jörg Bernardy highlights topics that inspire us to pause and reflect for a moment. The November issue explores the ability to control emotions even in difficult times and to actively filter ...To the press release of news aktuell GmbH
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09.11.2020 - 11:13
BLOGPOST: Monthly motivation: On minimizing unhappiness
In our ‘Monthly Motivation’ blog, philosopher Jörg Bernardy highlights topics that inspire us to pause and reflect for a moment. The October issue explores two unusual and rarely used skills: being unhappy and the art of omission. How ...To the press release of news aktuell GmbH
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