EANS-News: Wolford Aktiengesellschaft
Mario Testino for Wolford (with photo)
--------------------------------------------------------------------------------
Corporate news transmitted by euro adhoc. The issuer/originator is solely
responsible for the content of this announcement.
--------------------------------------------------------------------------------
Marketing
Press release
Mario Testino for Wolford
- Top international fashion photographer gives Wolford a new spirit
- Wolford classic pieces and top innovations sensually interpreted
- Emotional, impactful imagery strengthens the brand's image
Bregenz/Vienna, 2014/07/07 - Top international fashion photographer Mario
Testino is giving new spirit to the visual language of Wolford starting in July
2014. His images evoke the essence of an emotive, self-confident femininity
that is sensual and aesthetic whilst being stylish and provocative. Selected
classic styles of Wolford hosiery and top innovations as well as lingerie and
bodysuits flatter the feminine figure like a second skin while emphasizing the
unique beauty and attraction of the modern woman. Testino's photographs create
a unique visual synergy of product and personality and will be presented
worldwide in Wolford boutiques, at trade partners, in advertisements, videos
and social media channels.
"We're really excited for our partnership with Mario Testino, who is such an
internationally renowned fashion photographer. The new visual language will
significantly strengthen the emotional presence of the Wolford brand, inspiring
our customers worldwide", says Axel Dreher, Wolford board spokesman. For
Wolford, this cooperation is a major step in the strategic refocusing of the
company, embracing its roots and placing the product emphasis on exclusive
hosiery, lingerie, bodysuits and select clothing.
++++
About Mario Testino
Mario Testino is one of the world's most influential photographers. His work
has been featured across the globe in magazines from Vogue to Vanity Fair and
he has contributed to the success of many leading fashion and beauty houses
through advertising campaigns. As a portrait photographer Mario Testino works
with the actors, beauties and worldwide celebrities of the moment and he has
captured some of the most iconic images of our time. www.mariotestino.com
++++
About Wolford AG
Wolford AG, headquartered in Bregenz on Lake Constance (Austria), operates 16
subsidiaries and markets its products in 60 countries via more than 270
monobrand stores (own and partner-operated), 3,000 trading partners and online.
The Austrian company, which has been publicly listed on the Vienna Stock
Exchange since 1995, generated sales of EUR 156.47 million in the 2012/13
financial year (May 1, 2012 - April 30, 2013), and has about 1,600 employees.
Since its founding in the year 1950, Wolford has evolved from a local producer
of pantyhose to a global fashion brand in the segment of affordable luxury
products. www.wolford.com
Picture download: http://service.wolford.com/download/nehe/00004.zip
Photo: Mario Testino
Legal notice: Authorised for use up to and including June 2015 and only in
connection with Wolford editorial texts.
Wolford products photographed by Mario Testino:
- Individual 10 Tights - a touch of luxury and elegance for everyday wear
(picture)
- Pure 50 Tights - the world's first tights with bonded seams
- Pure String Body - a pure look, innovative and gentle on the skin (available
from SS15)
- Tulle Forming Body and Tulle Bra - seductive, sheer lingerie made from the
finest tulle
- Image String Body - an iconic piece which marks 65 years of Wolford
(available from SS15)
++++
Press contact:
Wolford AG
Wolfordstr. 1
A 6900 Bregenz
Sabine Labonte
Corporate Communications
Tel. +43 (0)5574 690 1477
Pictures with Announcement:
----------------------------------------------
http://resources.euroadhoc.com/us/gFKdBcCp
Further inquiry note:
Wolford AG
Frau Karolina Tasek
Tel.: +43 5574 690 1706
mailto:karolina.tasek@wolford.com
Web: www.wolford.com
end of announcement euro adhoc
--------------------------------------------------------------------------------
Pictures with Announcement:
----------------------------------------------
http://resources.euroadhoc.com/us/gFKdBcCp
;
company: Wolford Aktiengesellschaft
Wolfordstrasse 1
A-6900 Bregenz
phone: +43 (0) 5574 690-1258
FAX: +43 (0) 5574 690-1219
mail: karolina.tasek@wolford.com
WWW: www.wolford.com
sector: Textiles & Clothing
ISIN: AT0000834007
indexes: ATX Prime, ATX Global Players
stockmarkets: free trade: Frankfurt, regulated dealing: Wien, ADR: New York
language: English
Original-Content von: Wolford Aktiengesellschaft, übermittelt durch news aktuell