Fostering togetherness through corporate wear
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Work is based on cooperation. Cooperation is based on mutual understanding and common goals. In that sense, well-coordinated teams are a decisive factor for the success of a company. While there are many ways to improve processes and procedures, both the relationship between employees and their identification with the corporate identity play a significant role. Here, corporate wear is a means of creating a stronger bond within the workforce.
Thanks to the finish of the clothing in the brand’s corporate design, it also functions as a tangible symbol for the corporate culture. This visual approach makes it easier for employees to identify with the company, its values and its objectives.
A means to strengthen organisational identification
Every business, no matter how big or small, has its own identity. Within the company, it is an essential component for higher satisfaction, productivity and a strong team spirit. Marketing tools such as corporate fashion serve to make the corporate identity visible to both customers and employees. The more the employees see themselves as part of the company, the stronger is their organisational identification. From the employer’s perspective, a solid sense of belonging has numerous benefits:
- lower turnover rates
- higher motivation
- positive working atmosphere
- better job performance
- recommendation by employees
Of course, while individualised corporate wear can foster identification with the employer brand, building a long-lasting relationship relies on multiple factors. Apart from hard facts such as salary or promotion opportunities, the corporate culture must be actively exemplified.
As mentioned before, elements such as the corporate design and corporate wear provide a tangible aid for personal identification with the brand. When it comes to the actual content of a company’s culture, managers and decision-makers must shape it in the employee’s interests. The core values must not only be reflected outwardly and in working practice, but also in the way staff are treated. By consciously cultivating the corporate culture employees can find starting points with which they can reconcile their personal beliefs and attitudes. Last but not least: Those who are met with honesty and respect will return the appreciation.
One way of not only strengthening identification with the brand but also increasing general satisfaction and togetherness is to offer functional and high-quality corporate wear that is tailored to the needs of the staff members.
Functional clothing: Corporate wear as a working aid
Values are transferred on an interpersonal, emotional and visual level. One of the first points of contact between the business’s identity and the employees is their clothing. In many industries, corporate fashion has become a staple for both internal and external marketing purposes. As a way to communicate the brand’s unique characteristics, the corporate design must be incorporated uniformly and attractively. For this reason, many companies commission an expert corporate wear manufacturer to create their individual line.
The brand’s perception plays an important role, but not the only one. Corporate fashion, which is specifically tailored to job-related characteristics, supports employees in their work. The easier it is for them to perform their tasks, the higher their productivity. On the other hand, functional clothing contributes to improved job satisfaction. In a nutshell, branded textiles offer an opportunity for identification with the company, instil a feeling of belonging and ensure a professional appearance.
DRESSCUE GmbH Brunsbütteler Damm 448 13591 Berlin Tel.: 030 3675850 Fax: 030 367585100 Mail: mail@dresscue.de Site: https://www.dresscue.de