26.09.2023 – 11:44

Media Frankfurt GmbH

Press release: CUPRA Expands Its Brand Presence at Frankfurt Airport

Press release

CUPRA Expands Its Brand Presence at Frankfurt Airport

Frankfurt a.M., 26th September 2023 – As a long-standing advertising partner of Media Frankfurt, CUPRA has taken over newly developed illuminated pillars, extending its ongoing brand showcase.

Innovation and sportiness – that’s the essence of CUPRA. The Spanish automaker’s brand presentation at Frankfurt Airport is already a remarkable spectacle, bursting with energy. Now, the Challenger Brand has elevated its already attention-grabbing airport presence: five illuminated pillars frame the CUPRA exhibition area magnificently. This showcase is centrally located in the so-called Atrium in Concourse A of Terminal 1. The aim is to further enhance CUPRA’s visibility and shine the spotlight on new models, such as the CUPRA Formentor Plug-In Hybrid. Developed by Media Frankfurt, the newly added illuminated pillars offer cutting-edge advertising space that can be individually and flexibly controlled via software.

CUPRA’s brand presence at Germany’s number one hub is a long-term commitment. The Atrium and Light Corridor are reserved until the end of 2024, and starting in September, the five illuminated pillars will be enhancing the spectacle for the entire duration.

“Media Frankfurt shares a long-standing and trustworthy partnership with CUPRA, characterized by the customer’s remarkable innovation drive,” says Martin Korosec, CEO of Media Frankfurt. “CUPRA was even the premiere customer for our programmatic offering and immediately showed enthusiasm for the newly installed illuminated pillars.”

“With our impressive presence at the core of Germany’s busiest hub – Frankfurt Airport – we capture considerable attention and have a vast reach. Our centrally located brand exhibition in the Atrium has already delivered impressive results in previous years,” explains Giuseppe Fiordispina, Marketing Director at CUPRA Germany. “Our partnership with Media Frankfurt proves to be highly productive. Expanding our presence in the Atrium with the addition of the illuminated pillars strengthens our presence and generates an even more significant visual impact for CUPRA.”

About Media Frankfurt

Media Frankfurt GmbH is the exclusive marketer of advertising space at Frankfurt Airport. Founded in 1971, the Fraport subsidiary has developed into Germany's market leader and number one advertising platform in the aviation sector. Through the participation of JCDecaux - marketer of over 200 airports worldwide - Media Frankfurt is the innovation hub for Digital Out of Home. More than 2,000 advertising media inside and outside the terminals reach almost 70 million mainly international passengers every year at Europe's third largest hub. Whether analogue, digital, POS and promotion or mobile - Media Frankfurt's omnichannel portfolio enables effective brand staging and cross-media, highly networked campaign management along the customer journey. Further information is available at www.media-frankfurt.de.

About CUPRA

CUPRA is the unconventional challenger brand that combines emotion, electrification and performance, inspiring the world from Barcelona. The brand challenges traditional ways of thinking and thus represents the zeitgeist of a new generation. CUPRA was founded in 2018. The brand's headquarters and a racing department are located in Martorell (Barcelona). In addition, CUPRA now has a worldwide network of specialized points of sale.

In 2022, the upward trend of the Spanish challenger brand continued: CUPRA delivered more than 150,000 vehicles worldwide, proving that electrification and sportiness go together perfectly. So far, each launch of a new model has been a milestone in defining the brand's character through a bold and distinctive design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, the first electric model thanks to plug-in hybrid powertrains; the CUPRA Formentor, the first exclusively developed and best-selling model to date; and the CUPRA Born, the Challenger brand's first fully electric vehicle.

CUPRA is the official premium sponsor of the World Padel Tour and a partner of Formula E, the DTM, the Forza Horizon racing simulation, and the Parookaville and Rolling Loud music festivals. CUPRA is the only automotive brand to participate simultaneously in the all-electric Extreme E and Formula E racing series. The CUPRA Tribe consists of brand ambassadors who want to be the driving force of change. These include the goalkeeper of the German men's national soccer team, Marc ter Stegen, and two-time Ballon d'Or winner and FIFA World Player of the Year, Alexia Putellas. In Germany, influencer Daniel Abt, actors Ken Duken, Vladimir Burlakov and Tom Beck, and actress and presenter Nikeata Thompson are among those active as brand ambassadors for CUPRA.

Press contact
dot.communications GmbH
Phone: +49 (0) 89-530797-13 
media-frankfurt@dot-communications.de