ots Ad hoc-Service: United Internet AG <DE0005089007> United Internet AG subsidiary GMX AG and TOMORROW Internet AG enter into a strategic partnership in the area of content and marketing
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United Internet AG subsidiary GMX AG and TOMORROW Internet AG enter into a strategic partnership in the area of content and marketing / Turnover is expected to increase in a two-digit million way
TOMORROW Internet AG is expanding Germany's leading e-mail service GMX.de with high quality content channels to an information and communication portal / Set-up of one of the leading portals in Europe
TOMORROW Internet AG, a leading Internet media company, enters into a long-term cooperation with Germany's leading e-mail service GMX.de (8.2 mln. accounts; 468 mln. page impressions in January 2001 (IVW), United Internet AG stake: 70,1%). The agreement includes the editorial providing of the e-mail service with up to nine comprehensive topic channels from TOMORROW Internet AG. GMX.de is to be expanded to become an allround information and entertainment portal by upgrading its services in terms of quality with editorial online contents from AMICA, BELLEVUE, CINEMA, FITFORFUN, MAX, NET-BUSINESS, TOMORROW and TV SPIELFILM. Moreover TOMORROW Internet AG will be taking on the marketing of large sections for the new services starting May 1st, 2001.
By working closely together, both partners are expecting to increase their online-advertising revenues in a two-digit million way. The editorial expansion and customer services will lead to a massive increase in hits, not only for the online offers of TOMORROW Internet AG, but also for GMX.de.
This cooperation is reflecting the trend towards alliances in the German market regarding portal business and marketing. GMX is specialist in the confidential communication of personal data. New applications for personal information management as well as office applications will be offered soon. The contents of TOMORROW Internet AG will be integrated indistinguishably in the GMX user interface. The focus of interest is to build up a huge Internet traffic junction, which binds users by processing and providing with personalized information independent from a local network lastingly. Furthermore, a unique platform for various online-advertising and e-commerce activities will be opened up by the high quality content environment.
Contact:
Marcus Schaps, United Internet AG Phone:+49 2602/96-1076, Fax:+49
2602/96-1013, E-Mail:mschaps@united-internet.de
WKN:508900; Index:NEMAX50 Listed:Neuer Markt in Frankfurt;
Freiverkehr in Stuttgart, München, Berlin, Bremen, Hamburg,
Düsseldorf und Hannover
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Original-Content von: United Internet AG, übermittelt durch news aktuell