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ots Ad hoc-Service: BRAINPOOL TV AG <DE0005188908> BRAINPOOL TV AG acquires a stake in RONIN Entertainment - First major step towards internationalisation

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announcement.
BRAINPOOL TV AG will take a 20% stake in RONIN INTERNATIONAL
ENTERTAINMENT AG, based in Zug/Switzerland. BRAINPOOL TV intends in
future to cooperate closely with the international media company
which includes operating units in both Zurich and London. Together
the two companies will start by adapting BRAINPOOL TV AG's successful
TV formats and marketing these to an international audience. Another
objective will be to establish an international network of young and
creative independent TV production companies.
This cooperative deal represents the first step towards
establishing a strong presence in Central Europe, Great Britain and
the USA which will enable the two organisations to jointly develop
their innovative and creative TV programmes and formats. BRAINPOOL TV
and Ronin plan to expand their partnership to include at least one
independent media company from the USA. Their joint strategy foresees
the development of successful comedy, sit-com, entertainment, game
show and TVmovie formats which will then be adapted for the
international market and produced by the respective national
partners. The companies have their own top writers and artists who
will jointly be involved in the development of new formats for all
three markets.
In the twelve months since it was established, Ronin has already
achieved an enviable record of successes in the TV business. The
daily game show "Champions" for Swiss station TV3 has so far reached
a total of 210 episodes. Ronin has just produced an pilot film
entitled "Seefeld" for TV 3. And with the family entertainment show
"It's a knockout" which has been revived and reformated by Ronin (11
episodes to date), Britain's Channel 5 scored its highest audience
rating in the past 4 years. The second series of "It's a knockout"
will be starting in August. Ronin is also developing a new comedy
show with British artist Jon Culshaw, who has already made the
international headlines. The new show named "Alter Ego" is set to
start in Autumn 2000.
The Management Board Cologne, 16th June 2000
End
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