EANS-News: Lenzing AG
Lenzing starts production of LENZING(TM) ECOVERO(TM)
fibers in China
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Corporate news transmitted by euro adhoc with the aim of a Europe-wide
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New Products/Company Information
Highlights -
* Strong demand for eco-responsible viscose
* Production expanded to China
* Strong commitment to specialty strategy
Nanjing (China) - The Lenzing Group marks a new milestone in its sustainability
journey: It is introducing the eco-responsible process for the production of
LENZING(TM) ECOVERO(TM) branded viscose fibers, which were first launched by
Lenzing in autumn 2017, also at its Chinese location Lenzing Nanjing Fibers
(LNF). As of now, the Lenzing Group is able to produce LENZING(TM) ECOVERO(TM)
fibers not solely at the site in Lenzing (Austria) but also in China and, hence,
even better meet the strong demand for eco-responsible products.
The environmental awareness of consumers has been growing steadily over the last
decade, more recently in the fashion and textile industry. Textile consumption
is expected to double by 2025, and the industry is anxiously looking for more
sustainable solutions with low environmental impact. The Lenzing Group addresses
this market need for more eco-responsible products by offering LENZING(TM)
ECOVERO(TM) fibers that mark a new milestone in Lenzing's sustainable viscose
production based on three pillars:
1. LENZING(TM) ECOVERO(TM) viscose fibers are derived from sustainable wood
and pulp, coming from certified and controlled sources (FSC® or PEFC(TM)
certified) following the stringent guidelines of the Lenzing Wood and Pulp
Policy.
2. LENZING(TM) ECOVERO(TM) fibers have been certified with the EU Ecolabel, a
label of environmental excellence.
3. LENZING(TM) ECOVERO(TM) fibers can be robustly identified in the final
product.
Zwtl.: Greater transparency in the fashion industry
A special manufacturing system enables LENZING(TM) ECOVERO(TM) branded viscose
fibers to be identified in the final product, even after long textile processing
and conversion steps through the value chain. Thus the retailers and brands are
assured that they are incorporating LENZING(TM) ECOVERO(TM) eco-responsible
viscose in their products. "LENZING(TM) ECOVERO(TM) fibers are the answer to a
burning issue in the fashion industry, namely to robustly identify eco-
responsible fibers from the producer to the consumer. With LENZING(TM) ECOVERO
(TM) fibers, one thing is clear: If Lenzing is on the outside, Lenzing is also
on the inside", says Hu Jian, Senior Vice President North Asia of the Lenzing
Group.
"Thanks to this special manufacturing system, we are supporting the trend in the
fashion industry towards greater transparency. It is becoming increasingly
important to know where the products come from and which path they have
covered", Hu Jian explains further. "By now, Lenzing Nanjing Fibers is one of
only two locations worldwide to produce LENZING(TM) ECOVERO(TM) fibers and this
is something we are particularly proud of", he adds.
Lenzing enforces strict environmental standards during viscose production and
has invested millions over the years to achieve an eco-responsible production
process. Both the Lenzing site as well as the production location in Nanjing
comply with the stringent guidelines of the EU Ecolabel. The label of
environmental excellence is only awarded to products and services which have a
significantly lower environmental impact throughout their lifecycle: from raw
material extraction, to production, distribution and disposal.
Zwtl.: Long-term growth with specialty fibers
The expansion of the production of LENZING(TM) ECOVERO(TM) fibers emphasizes the
focus of the Lenzing Group on specialty fibers. In line with the corporate
strategy sCore TEN, the Lenzing Group follows the goal to raise the share of
specialty fibers in revenue to 50 percent by 2020 - from currently 42 percent.
Photo download:
https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=NyCrCnjiHr2k [https://
mediadb.lenzing.com/pinaccess/showpin.do?pinCode=NyCrCnjiHr2k]
PIN: NyCrCnjiHr2k
Further inquiry note:
Lenzing AG
Mag. Waltraud Kaserer
Vice President Corporate Communications & Investor Relations
Tel.: +43 (0) 7672 701-2713
mailto:w.kaserer@lenzing.com
end of announcement euro adhoc
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issuer: Lenzing AG
A-A-4860 Lenzing
phone: +43 7672-701-0
FAX: +43 7672-96301
mail: office@lenzing.com
WWW: http://www.lenzing.com
ISIN: AT0000644505
indexes: ATX, WBI
stockmarkets: Wien
language: English
Original-Content von: Lenzing AG, übermittelt durch news aktuell