LEONINE Studios’ production banner SEO Entertainment expands management team: Sebastian Heinlein becomes Chief Content Officer

Munich, June 6, 2024 – On June 1, 2024, Sebastian Heinlein joined the management of the award-winning Munich-based production company SEO Entertainment as Chief Content Officer alongside Managing Director Gillad Osterer. Over the past three years, Sebastian Heinlein has already held the positions of Head of Development and Creative Director for SEO Entertainment. In his new role, he will assume overall responsibility for content and program development. Marc Halwas-Schäfer becomes the new Head of Development.

Gillad Osterer, Managing Director of SEO Entertainment, comments on this step: "In recent years, we have significantly expanded our production portfolio. In addition to our successful premium factual formats such as FEUER UND FLAMME and DIE UNFALLKLINIK, we have introduced new program formats with award-winning adaptations such as THAT'S MY JAM and DOWN THE ROAD. With Sebastian at my side in the management team, we can continue on this course of growth and at the same time live up to our high standards of combining quality and entertainment. I am very much looking forward to continuing our successful collaboration."

Sebastian Heinlein, Managing Director and Chief Content Officer at SEO Entertainment, says: "We are currently expanding our program offering with the in-house development of a major shiny floor primetime show. I am very much looking forward to continuing our success story together with Gillad and our talented team of executive producers and to driving the development of our content offering together with Marc."

In the course of his career, Sebastian Heinlein has been involved in the production of the successful show CATCH! DER GROSSE SAT.1 FANG-FREITAG, which won the Grimme Award in the entertainment category. From 2011 to 2018, as Program Manager at ProSieben Entertainment, he was responsible for the highly innovative format DIE BESTE SHOW DER WELT and the legendary late-night show CIRCUS HALLIGALLI with Joko Winterscheidt and Klaas Heufer-Umlauf, among others. DIE BESTE SHOW DER WELT received the German Television Award, CIRCUS HALLIGALLI was awarded the Grimme Award.

About SEO Entertainment

SEO Entertainment produces television formats for private and public broadcasters that are modern, creative, authentic and always special. From light entertainment to documentaries and comedy, the portfolio is broad and award-winning – including the German Television Award and the Grimme Award. SEO Entertainment sets special accents in the areas of innovative documentaries, visual storytelling, hidden camera, format development and international licensing. SEO Entertainment has a passion for great television with strong storytelling and emotional images.

SEO Entertainment is a LEONINE Studios company.

SEO Entertainment GmbH • Münchner Str. 121 • 85774 Unterföhring • Gesellschaft mit beschränkter Haftung • Sitz der Gesellschaft: München • Amtsgericht München • HRB 173 334 • Geschäftsführung: Gillad Osterer, Fred Kogel