Press release: APG|SGA and Media Frankfurt enter into a cross-border partnership
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Press release
APG|SGA and Media Frankfurt enter into a cross-border partnership
APG|SGA, the number 1 for outdoor advertising in Switzerland and exclusive marketing partner of Zurich Airport, and Media Frankfurt have concluded a high-reach marketing cooperation. Advertising customers can book combined digital campaigns for both airports from August 2023.
Frankfurt, 20th September 2023. With the cooperation of the marketers of Frankfurt and Zurich Airports, two strong partners have found each other: Media Frankfurt with one of Europe's largest airports and APG|SGA with Switzerland's leading airport. Via Media Frankfurt, advertising customers can now extend their brand presence for the attractive target group of air travellers to Switzerland without additional effort – from a single source. Since 2020, the exclusive marketer of all analogue and digital advertising space at Zurich Airport has been APG|SGA, a dynamic service company with a Swiss tradition and a focus on out-of-home media. The international OoH marketer JCDecaux holds a minority stake in the company, as it does in Media Frankfurt.
As both airports can now be booked from a single source and are covered by a single campaign, the effort on the customer side is reduced while the reach is exploited to the fullest – not only across airports but also across national borders. For the entire marketing cooperation with seven airports (Frankfurt, Berlin, Hamburg, Stuttgart, Dusseldorf, Vienna, Zurich) Media Frankfurt now also offers five target group-based advertising packages under the label "SkyConnect", which can be booked across locations according to the requirements of the campaign: Business, Holiday, Luxury, Welcome and Departure.
"As one of the strongest European airports in terms of advertising and an innovation driver in the field of airport media, we welcome this cooperation," says Martin Korosec, Managing Director of Media Frankfurt. "APG|SGA with Zurich Airport is an extremely attractive cooperation partner for us, as Switzerland is considered a strong business location in Europe and Zurich is a highly relevant hub for international business. With this cooperation, Media Frankfurt underlines its position as a leading German marketer and innovation driver for advertising at the airport."
"The attractive digital advertising spaces at Zurich Airport, the Swiss gateway to the world, can be ideally complemented with the offer of Frankfurt Airport, one of the three largest hubs in Europe," says Danilo Ciaravolo, Head of Airport Advertising at APG|SGA. "Thanks to the cooperation, two of the most important European airports will be connected along the entire customer journey."
About Media Frankfurt
Media Frankfurt GmbH is the exclusive marketer of the advertising space at Frankfurt Airport. Founded in 1971, the Fraport subsidiary has developed into Germany's market leader and advertising platform number 1 in the aviation sector. Through the participation of JCDecaux – marketer of over 200 airports worldwide – Media Frankfurt is the innovation hub for Digital Out of Home. More than 1,500 advertising media inside and outside the terminals reach several million predominantly international passengers annually at one of the three largest hubs in Europe. Whether analog, digital, POS and promotion or mobile – the Media Frankfurt’s omnichannel portfolio enables effective brand staging and cross-media, highly networked campaign management along the customer journey.
About APG|SGA
APG|SGA, Allgemeine Plakatgesellschaft AG, is the leading outdoor advertising company in Switzerland. Specialising in digital and analogue poster offerings as well as special advertising formats at high-traffic locations on the street, in railway stations, at the point of sale, at the point of interest, in the mountains as well as in and on means of transport and airports, it covers all areas of outdoor advertising. Supplemented with mobile advertising, interaction opportunities and promotions, APG|SGA stands for quality and tradition combined with innovation and aims to inspire people with the best communication solutions in public spaces. More than 500 employees ensure a lasting impression in contact with customers, the authorities and the advertising industry. They maintain the screens and billboards with great care, technical competence and ecological responsibility and ensure successful advertising broadcasts and postings throughout Switzerland with the utmost precision. More at www.apgsga.ch
Press contact: dot.communications GmbH +49 89 53079713 media-frankfurt@dot-communications.de
