Technische Universität München
Spectrum of apps shrinks after ban on personalized ads
TECHNICAL UNIVERSITY OF MUNICH NEWS RELEASE First empirical study on impact of targeted advertising ban Spectrum of apps shrinks after ban on personalized ads • Data collection in free apps to be regulated• Ban at Google Play Store led to significantly fewer apps for children • Researchers recommend increasing users' willingness to pay for apps A ban on using apps to collect data in order to personalize advertising ...
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